Zombie Waves

In the ever-evolving world of mobile gaming, one game has emerged as a unique blend of excitement and survival horror—Zombie Waves. This vertical screen zombie-themed mobile shooting game, developed by Fun Formula with its domestic entity based in Beijing Happy Sailing, has captivated players worldwide with its intense action and strategic gameplay.

Since its launch in October 2022, Zombie Waves has seen significant growth in popularity, especially in recent months. According to statistics from various sources, the game recorded over 12 million yuan in revenue in May, maintaining a high level of daily income in June as well. This remarkable success can be attributed to the game's clever marketing strategies and its ability to engage players with an engaging narrative and engaging gameplay.

The game's primary source of income comes from key markets such as South Korea, Japan, the United States, and Taiwan, with South Korea alone accounting for nearly 30% of the total revenue. This widespread popularity is a testament to the game's universal appeal and its ability to resonate with players across different cultures and backgrounds.

Behind the success of Zombie Waves lies a strong connection with Cheetah Mobile, a leading mobile internet company. Fun Formula's founder, Huan Yizhang, once served as the general manager of AnTuTu Benchmark, a subsidiary of Cheetah Mobile. Additionally, he holds a position as the manager of Beijing Chibao Technology, another subsidiary of Cheetah Mobile, indicating a close relationship between the two companies.

This connection is further evidenced by the similarities between Zombie Waves and another game developed by Fun Formula, known as Mow Zombies or Crossing the Forbidden Zone. Both games share a similar protagonist, weaponry, and gameplay mechanics, though they differ in terms of visual design and specific gameplay features.

Zombie Waves takes players into a zombie-infested world where they must survive against endless waves of undead enemies. The game offers a variety of weapons and strategic options, allowing players to customize their approach to each level. Whether it's a fast-firing pistol, a powerful shotgun, or a precision sniper rifle, players have a diverse arsenal to choose from, adding a tactical depth to the gameplay.

The game's narrative follows the protagonist as they search for survivors, build alliances, and uncover the secrets behind the zombie outbreak. This story-driven approach not only adds an immersive element to the game but also encourages players to stay engaged for longer periods of time.

With its thrilling action, engaging narrative, and strategic gameplay, Zombie Waves has become a must-play for fans of survival horror and mobile shooting games. Its success is a testament to the creativity and dedication of the Fun Formula team, who have created a game that truly embodies the essence of a zombie apocalypse.